- Low pH (3.5-4.5) does not disturb cuticle
- Concentrated sulfate-free & formaldehyde-free
- Continuously deposits color intermediates
- Increases moisture content of dry hair
- No drying & color depleting salt added to artificially thickens formula
- Concentrated formula for value & environmental friendliness
- No petrochemicals, no animal testing, & 100% vegan
- Sulfate-free, formaldehyde-free, gluten-free
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